Cultural Strategist

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Yo! I'm Sean M. Aaron.

I'm a Cultural Strategist at Carrot Creative / VICE.

As a cultural strategist I specialize in the use of social media data, undercover work, candid interviews, and other unconventional techniques to uncover shockingly real consumer insights.

It's my belief that campaigns built around unique consumer insights, and steeped in cultural context, are the most effective at connecting brands with audiences in meaningful and memorable ways.

 


Experience

Cultural Strategist

Carrot Creative / VICE

Aug 2015 - Present

 

Senior Content Producer

Carrot Creative / VICE

Dec 2014 - Aug 2015

 

Community Manager

Carrot Creative

Nov 2011 - Dec 2014

 

Community Manager

J. Walter Thompson

Dec 2010 - Aug 2011

 

Marketing Project Manager

Blue Fountain Media

Aug 2009 - Dec 2010

Education

M.A. Media Studies

The New School

2007 - 2009

 

B.A. Film Studies

SUNY @ Buffalo

2003 - 2007

Awards

ADC Awards

Award of Merit

Client: Netflix 

"The OA" Social Launch

 

Shorty Awards

Best Use of Gif

Client: Wilson Football

"Where Football is Born"