Yo! I'm Sean M. Aaron.
I'm a Cultural Strategist at Carrot Creative / VICE.
As a cultural strategist I specialize in the use of social media data, undercover work, candid interviews, and other unconventional techniques to uncover shockingly real consumer insights.
It's my belief that campaigns built around unique consumer insights, and steeped in cultural context, are the most effective at connecting brands with audiences in meaningful and memorable ways.