Cultural Strategist


Yo! I'm Sean M. Aaron.

I'm a Cultural Strategist.

I specialize in the use of social media data, undercover work, candid interviews, and other unconventional techniques to uncover shockingly real consumer insights.

It's my belief that campaigns created with real people in mind and a high degree of cultural context are the most effective at connecting brands with audiences in meaningful ways.



Senior Creative Strategist

Code and Theory

Oct 2018 - Present

Social Strategist


Mar 2018 - Oct 2018

Cultural Strategist

Carrot Creative / VICE

Aug 2015 - Feb 2018


Senior Content Producer

Carrot Creative / VICE

Dec 2014 - Aug 2015


Community Manager

Carrot Creative

Nov 2011 - Dec 2014


Community Manager

J. Walter Thompson

Dec 2010 - Aug 2011


Marketing Project Manager

Blue Fountain Media

Aug 2009 - Dec 2010


M.A. Media Studies

The New School

2007 - 2009


B.A. Film Studies

SUNY @ Buffalo

2003 - 2007


W³ Award

Gold (Integrated Campaign)

Client: adidas Originals

Nite Jogger Sneaker Launch

ADC Awards

Award of Merit

Client: Netflix 

"The OA" Social Launch


Shorty Awards

Best Use of Gif

Client: Wilson Football

"Where Football is Born"